U.S. hotel occupancy declined 34.5% to 48.9% during the week of 26 July to 1 August. ADR fell 25.3% to $100.04 and RevPAR dropped 51.1% to $48.96.
U.S. hotel performance data for the week ending 1 August showed slightly higher occupancy and room rates from the previous week, according to STR.
26 July through 1 August 2020 (percentage change from comparable week in 2019):
• Occupancy: 48.9% (-34.5%)
• Average daily rate (ADR): US$100.04 (-25.3%)
• Revenue per available room (RevPAR): US$48.96 (-51.1%)
U.S. occupancy has risen week over week for 15 of the last 16 weeks, although growth in demand (room nights sold) has slowed.
Aggregate data for the Top 25 Markets showed lower occupancy (41.4%) and ADR (US$97.58) than all other markets.
Norfolk/Virginia Beach, Virginia, was the only one of those major markets to reach a 60% occupancy level (64.1%).
Three additional markets reached or surpassed 50% occupancy: Detroit, Michigan (54.3%); San Diego, California (53.1%); and Philadelphia, Pennsylvania-New Jersey (51.4%).
Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (21.4%), and New Orleans, Louisiana (29.7%).
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.