Sabre Corporation, the leading software and technology provider powering the global travel industry, and Royal Jordanian Airlines, the Kingdom’s national airline Jordan, announced a long-term distribution innovation and expansion and a technology agreement to further distribute the carrier’s content through Saber’s “GDS” global distribution system. and use Sabre’s cutting-edge technology to achieve its strategic goals.

As part of the expanded agreement, Royal Jordanian will continue to distribute its content to Sabre’s extensive network of travel agents and businesses around the world connected to Sabre’s GDS. In addition, the airline will deploy a suite of advanced Sabre technologies, including Saber Dynamic Availability, Fares Manager and Fares Optimizer. Adopting these products can help Royal Jordanian Airlines evolve into a more modern and flexible environment, and support its growth. Karim Makhlouf, Commercial Director of Royal Jordanian said: “We have ambitious plans to double our fleet and operations over the next three to five years, and to make Royal Jordanian an airline. transport of choice connecting Jordan and the Levant with the world. .“Our expanded technology partnership with Sabre will help us deploy the most powerful and cutting-edge technology to support our growth plans, helping us increase profitability and improve efficiency while remaining at the forefront of today’s
airline scene. Constantly developing. We are delighted to continue our partnership with Sabre during this exciting time. The
‘s dynamic availability gives airlines greater control over their fare placement by leveraging purchase data, dynamically changing fares, and enabling dynamic pricing capabilities to generate recommendations help promote additional income pricing opportunities. Fare Manager and Fare Optimizer, on the other hand, provide end-to-end integrated intelligence and automation for airline pricing to increase analyst productivity and improve revenue opportunities.

“As a key component of personalized retail, our dynamic pricing engine enables airlines to optimize availability at scale and deliver greater value by maximizing revenue,” said Darren Rickey, Senior Vice President, Airline Sales, Sabre Travel Solutions.”We are delighted to extend our longstanding relationship with Royal Jordanian, one of the forward-thinking airlines in the Middle East region, and help them deploy some of the industry’s leading technologies to deliver ‘s broader capabilities and relevant information about their customers, so they can stay competitive and successful in this ever-changing industry.
Saber provides technology and consulting services. for more than 225 airlines, including most of the world’s largest. Sabre’s flexible and scalable suite of software solutions helps airlines operate the way they want and tailor their operations. their business to meet changing needs and requirements.

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